A new anglicism is doing the rounds in Spain’s tourism industry and among marketing agencies. What used to be a straightforward Sunday outing to the Monastery of Santo Domingo de Silos, the birthplace of Castilian Spanish, is now marketed as a "refuge amid the silence". Going for a walk in Sierra Cebollera, in La Rioja’s Cameros region? A natural setting where you can "lose yourself".
In the latest twist to promote ‘unusual’ destinations in a country that welcomed 96.8 million tourists (almost twice its population) in 2025, even Spain’s official tourism portal has jumped on the ‘slow tourism’ bandwagon, meaning travel without rushing.
