With every new introduction to the digital economy, we require more technical infrastructure, which in turn leads to a greater environmental impact. The latest culprit? AI. Many companies are blaming AI for significantly increasing their energy consumption. For example, Google claimed its 48% increase in emissions since 2019 was due to the energy demand of AI.
But data makes the world go round. So, when the data centers that host the world’s storage, computing and AI capacities come under fire for their environmental impact, which they so often do, business leaders are left concerned over how to scale and succeed whilst still being sustainable. The poor reputation of data centers' energy consumption is pushing many organizations to ask about sustainability first when purchasing cloud storage.
