The US fintech market is still in its infancy, but SoFi Technologies (NASDAQ:SOFI) appears to be stealing a march on its rivals amid a whirlwind second half of 2024. Could the personal finance firm really become a dominant force in the industry's future?
With forecasts suggesting that revenue in the US fintech sector is set to reach $70.5 billion by 2028, there's ample opportunity for a changing of the guard in terms of a finance industry that's still dominated by traditional players like Visa and Mastercard.
