The world of social media has evolved beyond recognition in the last decade. Instagram is no longer just a photo-sharing app, it’s a career path for content creators who have fundamentally changed the face of golf. By making the sport look fresh and accessible, these women have had a monumental impact on participation numbers, inspiring a new wave of women and girls to pick up a club.
But as the space becomes more crowded, we have to ask: is it all good?
