
NAD – a molecule lauded as a breakthrough in longevity, mental clarity and even disease prevention is de rigueur for the wellness crowd. It seems that if you’re not taking NAD, you can’t seriously call yourself a health enthusiast.
Scroll Instagram and you’ll see it dripping from IV bags in plush clinics, ground into expensive supplements, or inside anti-ageing skincare. It’s pitched as futuristic, almost magical, a biochemical fix for everything from burnout to biological decline. But behind the sleek marketing and celebrity endorsements lies a more complex story.