Miami, Fla.-based ShiftPixy, Inc. (PIXY) provides national enterprise staffing solutions to primarily hospitality service and restaurant sectors in the United States. The company leverages the rapidly growing gig economy culture to facilitate employment.
On January 24, PIXY announced plans to develop a robust non-fungible token (NFT) gamification loyalty program set to be released this year. Under the program, customers that sign up for PIXY’s food brand ordering apps will receive custom NFTs. These can be taken into in-app games to win rewards and free food items. Regarding the program, PIXY co-founder and CEO Scott Absher said, “We intend for our brands to immerse our consumers into an augmented and mixed reality experience that will test every tradition and legacy in consumer marketing…We believe that this will show the world a high-value use case for monetizing the metaverse. As we move forward with this endeavor, we plan to increase our offerings and boost our footprint in the digital world.”
