Is RED dead? Nikon applies for "Z Cinema" trademark. Here's my hot take…

Nikon Z Cinema logo on a white background above the Red logo on a black background .

I noticed the folks over at Nikon Rumors have posted a link to a trademark application from Nikon, for the name 'Z Cinema', while asking the question, “Is that the end of the Red brand?”

Well, I highly doubt it. But ever since the Big N’s acquisition of cinema camera manufacturer Red, it seemed inevitable that moves were going to be made to bring these two legendary brands closer together.