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Social media platform Reddit (RDDT) operates in a competitive market, where companies are accelerating the adoption of artificial intelligence (AI) tools for producing ads and targeting users. To stay ahead of the curve, Reddit introduced two new AI-powered advertising features.
The new tool, named “Reddit Insights powered by Community Intelligence,” will provide real-time insights to marketers to identify trends and test new ideas. It will also provide a feature called “Conversation Summary Add-ons” that would add positive user comments under the ads for better marketing.