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Fortune
Fortune
Prarthana Prakash

Is overtourism inevitable? One expert explains why the phenomenon is a wake-up call and how European cities are getting it wrong

hundreds of people seen outside of Barcelona Cathedral (Credit: Paco Freire—SOPA Images/LightRocket/Getty Images)

Europe has long been home to destinations that offer people all types of touristic experiences—from adventure to beach-side leisure and historic tours.

That has made it a museum of the world, attracting visitors from across the globe and at a rate that’s been growing somewhat constantly, barring the COVID-19 blip. 

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