Several months ago, Australia’s Murdoch media news outlets launched a new climate change campaign advocating a path toward net-zero emissions by 2050. The launch included a 16-page wraparound supplement in all of its tabloids supporting the need for climate action.
We do not usually expect news media to campaign for political and social causes. Yet, here was one of the most powerful media organisations in the country not only implying it has held an editorial stance against climate action in the past, but also declaring a plan to reverse this position.
In announcing the launch, News Corp said a major reason climate action has stalled in Australia is “the debate has fallen victim to a culture of constant complaint”.
