Elon Musk may have found his new Twitter CEO as a top exec at NBCUniversal is reported to be in talks to replace the controversial billionaire.
NBCUniversal's head of advertising, Linda Yaccarino, resigned hours after Musk announced a new CEO had been found for the social media giant.
Ms Yaccarino, chairman of global advertising and partnerships at NBCU, had been with NBCU for more than a decade.
Elon, who bought Twitter in October 2022, announced the news in a tweet on Thursday and said the new leader will take over within about six weeks.
He said: "Excited to announce that I’ve a new CEO for X/Twitter. She will be starting in ~6 weeks!
"My role will transition to being exec chair & CTO, overseeing product, software & sysops."
Musk hasn't yet publicly named the person taking over but has said "she" would start in six weeks.
On Friday, NBCU said MS Yaccarino would leave the company, effective immediately.
She and her team were key in the launch of Peacock, the ad-supported streaming platform.
Her advertising expertise will do much to allay any fears of Twitter's financial stability.
Musk's post, uploaded at 8.48pm BST on Thursday, attracted thousands of retweets and likes within minutes, and Twitter's shares jumped more than 2 per cent immediately after the announcement.
The move comes amid ongoing controversy over the leadership and the future of the highly influential platform.
Musk has been Twitter's owner and CEO for seven months, after acquiring the social media company for $44 billion.
During his reign, he has carried out massive layoffs as part of cost-cutting efforts.
Twitter's workforce has been slashed to about 1,500 employees from about 8,000 previously, with the billionaire describing it as something "that had to be done."
Musk has been saying that he plans to find a new CEO for San Francisco-based Twitter, insisting he is not the company's permanent CEO.
In mid-November, just a few weeks after buying the social media platform for $44 billion, he told a Delaware court that he does not want to be the CEO of any company.
While testifying, Musk said: “I expect to reduce my time at Twitter and find somebody else to run Twitter over time.”
More than a month later, he tweeted in December: “I will resign as CEO as soon as I find someone foolish enough to take the job.”