Is new kids’ show Chip Chilla a ‘blatant Bluey knock-off’ for conservatives?

Animated children’s series Chip Chilla, streaming on the Daily Wire's new subscription streaming app Bentkey, is about a family of home-schooled chinchillas. In this opening scene, the father, voiced by Rob Schneider, is seen behind his newspaper while his wife deals with domestic matters. Photograph: Bentkey

Janine, I just saw a teaser for a new show that looks like Bluey but … for conservatives? What’s going on?

You’re not imagining things, Steph. The Daily Wire, the US conservative media brand founded by political commentator Ben Shapiro and film-maker Jeremy Boreing, has branched out into kids’ entertainment with a new subscription streaming app called Bentkey. Their aim is to get ’em while they’re young, claw back some ground from “the left” and counter Disney’s stranglehold. “We have to challenge the left every single place that it lives,” Boreing declared last year, when the Daily Wire announced it was investing US$100m into creating a children’s platform.