Launching in 2014 to a market unaware of the upsides of taking additional collagen (glowing skin, stronger nails and healthier hair), Vida Glow is the OG. Founder Anna Lahey started the brand out of a need to strengthen the health of her hair, which she was finding in clumps in the drain.
“We launched our first marine collagen product 10 years ago when collagen wasn’t the beauty staple it is today,” says Lahey. “We know people don’t have time for complicated routines and multiple products, so we continue to study, trial and uncover the latest advancements in clinical research.” This desire for efficiency led Lahey to a marine collagen tripeptide, which helped to smooth lines and wrinkles in just three weeks.
“Pro Collagen+ is for anyone interested in the skin benefits of collagen, particularly its skin-firming, wrinkle-smoothing and skin hydration effects,” she explains. The big benefit? You’ll see results five times faster than standard collagen peptides.
“Considering the skin’s surface only makes up 3 per cent of the total skin organ, the most effective way to make a meaningful impact is to treat it from the inside,” says Lahey. “That’s where supplements like ours come in.” Here Lahey answers all our burning new-gen collagen questions.
Why did you want to make this new formulation?
“We’ve always been at the forefront of collagen innovation, but we’re not interested in bringing anything new to market unless the clinical evidence clearly proves that it will have a significant effect. Pro Collagen+ is clinically proven to promote skin regeneration, enhance skin hydration and increase skin firmness. In clinical trials, it was shown to reduce wrinkle count by an average of 42 per cent in just three weeks.”
Give us the science, gently
“Pro Collagen+’s cutting-edge hydrolysation technology creates the highest concentration of low molecular weight tripeptides, which can be absorbed by the digestive tract directly for faster results. Superior bioavailability also means that
a higher percentage of the tripeptides are reaching the target tissues to induce collagen synthesis more effectively.”
Is this only for the advanced collagen user?
“Because of its benefits, it’s great for those with mature skin. But it’s also effective for those who have a big event, like a wedding, coming up and they want to supercharge their results. It’s a good option for those curious about collagen, but are unwilling to commit to three months of supplementing before seeing results. We’re seeing a lot of collagen sceptics try Pro Collagen+ because they will see results after just one box. It’s converted a lot of people.”
What is the best way to take collagen?
“The clinically proven dose is just one sachet a day. Pro Collagen+ is flavourless, so you can have it in water or mix it into any drink you like, hot or cold. You could have it in your evening cup of chamomile tea, or some people add a sachet to their morning cappuccino. Due to our natural collagen decline, consistency is key to seeing results from supplementation so the best way to take it is how you enjoy it most, so you do it every day.”
If we’re a newbie to sups, how should we begin?
“I will always tell people to start with just a collagen supplement,” says Lahey. “You will see great results for your skin, hair and nails from any of the products in our collagen range. Then, if you have a specific beauty concern to address, you can target a treatment from our Advanced Repair range. Then just be consistent with taking it so you see the best results.”
Always read the label and follow the directions for use.
This article originally appeared on Marie Claire Australia and is republished here with permission.
