At the end of last week, IKEA very quietly revealed its colour of the year for 2026. The sweet pink shade called Rebel Pink was shared as part of the Swedish retailer’s announcement of a new collection of home accessories for children called GREJSIMOJS which features a furry cover for the much-loved IKEA MAMMUT kid’s chair in the Rebel Pink colour.
I’ve been following all of the colour of the year (also known as COTY) announcements this year to get an idea of what the colour trends of 2026 might look like. And I must say that IKEA is the only one to choose a pink hue as their COTY – and unlike its 2025 COTY, Electric Blue, Rebel Pink isn't a colour that the brand uses very often.
