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Annayah Prosser, Assistant Professor in Marketing, Business and Society, University of Bath

Is meat masculine? How men really talk about being carnivores

Cast Of Thousands/Shutterstock

There are lots of good reasons not to eat meat or dairy products. It might be for your health or for the sake of the environment. Or you might have moral concerns about consuming animals.

Yet many of us continue to eat meat, especially men, who eat more of it than women, and are less likely to opt for a vegetarian or vegan diet.

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