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Benzinga
Benzinga
Business
Chris Katje

Is LeBron James Striving For Greatness In The NFT Space? These Trademarks Say So

NBA superstar LeBron James is one of several athletes setting up for growth of the metaverse and non-fungible tokens. Here’s the latest on new filings from James.

What Happened: A new trademark filing from James on April 5 suggest the NBA star has more plans to grow his brand through the creation of NFTs and also helping others with NFT launches.

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