While there are some things the British are good at (queuing, talking about the weather), we have to admit that, as a nation, sun safety is not a strong point.
To an extent, it’s not our fault. We aren’t blessed with gorgeous weather for a lot of the year - you’re as likely to need a brolly as SPF in May, and that has given us a lax attitude to sun protection. Awareness is improving, but we’re years behind countries like Japan, where wearing the best facial sunscreens has been deeply ingrained for decades.
And now, with the rise and rise of Korean skincare, our interest in East Asian products and routines has never been stronger. So it's no wonder beauty insiders' eyes have been caught by elegant, high-tech Japanese sunscreen formulas.
