One of the biggest investment stories of 2022 was the $44 billion acquisition of Twitter by Elon Musk, the richest person in the world.
Here’s a look at how users feel about one of the biggest changes Musk has made to the platform.
Since acquiring Twitter, Musk has rebranded the platform to X and made several changes.
Among the shifts Musk has made include removing legacy blue checkmarks, introducing Twitter Blue subscriptions, paying out a share of advertising revenue to top users on the platform and cutting a portion of the workforce.
The rebranding of Twitter to X drew mixed reactions from users of the platform and investors alike.
A trademark attorney also highlighted the rebranding efforts potentially causing harm for Musk and his company down the road with several companies already owning the rights to the X logo and name.
In a recent virtual appearance at the All-In Summit, Musk spoke at length about the efforts he’s making with X. During his conversation, Musk referenced the platform as Twitter before correcting himself, which got a laugh from the hosts and the in-person crowd.
“They’ve said it on Twitter, you know X, formerly known as Twitter,” Musk said during his appearance. He also chuckled at the inadvertent mix-up of the name.
Later in the interview, Musk referred to the social media site as “the X/Twitter platform,” though he did mistakenly call it “Twitter” at least one more time.
Based on the slip of the tongue by Musk and his referencing the platform as both Twitter and X in his comments, it seems that many people are still using both names for the platform.
A poll by Zenger News on Twitter/X asked users how often they are still calling the social media platform Twitter.
“Since the rebranding of Twitter to X, how often do you call this platform X?” Zenger News asked.
Zenger News Twitter followers who took part in the survey answered the following:
- 0% (Twitter never dies): 79.8%
- 1% to 49%: 12%
- 50% to 99%: 3.3%
- 100%: 4.8%
The majority of those who answered indicated that they do not use the X name or rebrand at all, and instead reference the platform as Twitter 100% of the time.
The next leading answer was people calling the platform Twitter a majority of the time and referring to the platform as X 1% to 49% of the time.
A low 4.8% of people said they now call the social media platform X 100% of the time, and 3.3% said they call the platform X more often than calling it Twitter.
In summary, 91.8% of people call the platform Twitter more often than calling it X and only 8.1% of people call the platform X more often than they refer to it as Twitter.
While Musk is a huge fan of the X name and brand, it might take some time to get users comfortable with the switch.
Produced in association with Benzinga
