/Alphabet%20Inc_%20and%20Google%20logos%20by%20IgorGolovinov%20via%20Shutterstock.jpg)
The search engine industry has long been dominated by Google, with its parent company Alphabet (GOOGL) commanding nearly 90% of global search traffic. However, recent developments suggest that this dominance may be under threat.
Apple (AAPL) is reportedly considering integrating AI-powered search engines like OpenAI’s ChatGPT, Perplexity, and Anthropic into its Safari browser. This move could significantly disrupt Google’s search market share, especially given that Apple receives over $20 billion annually from Google to maintain its default search engine status on Apple devices.