As Labour swept to a landslide win on 4 July to the sound of D:Ream and chants of “Football’s Coming Home” echoing through the streets, comparisons to Tony Blair’s 1997 Cool Britannia optimism came thick and fast. Now a host of nostalgia-tinged shows at the Edinburgh fringe are set to take audiences back to that era.
“I remember seeing the first visible thong and low-rise jeans,” said Amy Annette, whose new show was prompted by the return of 90s and early 00s fashions, forcing her to consider how the toxic beauty standards of the era shaped the girls who lived through it. “Maybe we should’ve known then that a Labour government was inevitable.”
