If you've not seen the trailer for Grand Theft Auto 6 yet, well done! Over 100 million people did, setting a new record at YouTube. What really struck me, though, was how heavily influenced this next generation of the gaming franchise looks to be affected by content creation.
This probably shouldn't come as a huge surprise. At its heart the series has always been about satirising pop culture and the primary medium of culture creation is the lens – whether that's a TV camera or a phone camera feeding the infinite scrolling feeds of social media.
