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Barchart
Barchart
Jabran Kundi

Is Intuit Stock a Buy, Sell, or Hold on New OpenAI Partnership?

Intuit OpenAI INTU ChatGPT Mailchimp

Recent announcements by OpenAI – maker of ChatGPT – are set to transform the workings of the financial industry. Financial services providers, who thrive on helping customers improve their businesses, now have to deal with a new threat in the form of ChatGPT. The AI chatbot will soon help individuals and businesses get personalized answers related to tax, business, and cash flow management, among other things. This can easily be extended to finding suitable loans and mortgages with AI helping find the right ones for the right people, thus improving the acceptance rate. 

In such a scenario, the best business plan for any financial company is full integration with ChatGPT, a feat Intuit (INTU) has now achieved. The company will power apps within the ChatGPT interface to help people make better financial decisions, unlocking new growth areas for both companies. 

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