For years, Instagram, Facebook, and other Meta platforms have faced suspicion of spying on their users. Many people believe their private conversations trigger ads on the Instagram app shortly afterwards.
On 3 October 2025, Instagram head Adam Mosseri spoke publicly about the matter. In a Reel, he rejected the spying claims but admitted there are reasons why it appears that way. His remarks offered a direct response to one of the most persistent concerns about Meta.
