Husqvarna has been building motorcycles longer than most of today’s brands have even existed. And in the dirt world, its influence can’t really be overstated. These days, the brand shares a roof with KTM and GasGas under Pierer Mobility, and together the three have shaped the modern motocross landscape.
But the last few months weren’t exactly confidence-inspiring.
Pierer was wobbling, struggling with finances and leadership questions. For a moment, it looked like the momentum that had kept KTM and its sister brands afloat was about to go under. Then Bajaj stepped in, tightening its grip and effectively keeping the lights on in Austria.
