Andy Burnham is embarking on a tour of the UK where he will champion a “ten-year plan to bring back hope”. This has been the language of the early stages of the Burnham premiership – in his first speech in Downing Street, he proclaimed it the moment when “Britain starts to believe again, the moment we bring back hope”.
Politicians invoking hope are sometimes denigrated as trite and vacuous – as if they are leading people on with empty rhetoric. Even Barack Obama, who used the rhetoric of hope in his 2008 US presidential campaign, was later mocked by Sarah Palin, running mate of Obama’s rival for the White House John McCain, about “that hopey, changey thing”.
