GoPro came about just as action sports rose in prominance, and it instantly made GoPro a household name. Honestly, as someone who grew up watching Pastrana, Deegan, Hart, Hawk, Margera, Slater, and others throw down harder than anyone around, GoPro made everyone want to rise to the occasion, too.
I still remember waiting for GoPro launch videos, as the folks cutting them together, splicing in some sick beats, and intercutting from insane stunts the world over was one of the coolest product launch concepts around. Do any of you remember the launch video for the Hero 2 that had The Glitch Mob as the backing track?!