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At its annual Google I/O conference on May 20, Alphabet (GOOGL) unveiled “Google AI Ultra,” a $249.99-per-month subscription offering exclusive access to the company’s most advanced artificial intelligence (AI) tools and experimental features. Marketed as a VIP experience, the plan includes Google’s latest AI models like Gemini 2.5 Pro with “DeepThink” mode, the video generation tool Veo 3, and AI filmmaking and podcasting apps.
This move signals Alphabet’s strategic push to diversify revenue beyond advertising and position itself as a leader in the rapidly evolving AI space.