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The Guardian - UK
The Guardian - UK
Business
Sarah Butler

Is gen Z’s love of fried chicken pushing Britain to ‘peak pizza’?

Domino United States United Kingdom Andrew Rennie CGA Franco Manca Peel Hunt Pizza Express Pizza Hut
A group of people share pizza at a table
The presence of pizza restaurants on UK high streets has been shrinking in recent years. Photograph: Catherine Falls Commercial/Getty Images

Pizza has become ubiquitous on British dinner plates, with chains such as Pizza Express, Franco Manca, Domino’s and Goodfella’s dominating the market – but is its popularity starting to cool?

Domino’s Pizza Group announced this week that its chief executive of two years had stepped down with immediate effect, less than two weeks after he appeared to suggest the UK may be approaching “peak pizza”.

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