Get all your news in one place.
100's of premium titles.
One app.
Start reading
Fortune
Fortune
James Morris

Is Elon Musk behind Tesla’s faltering sales?

(Credit: BMW)

Tesla has been the leading electric vehicle manufacturer for years, with technology and sales ahead of the competition—until now. In July, the overall sales of Tesla vehicles in Europe were surpassed by a more venerable automaker: BMW. 

The German giant sold 14,869 electric vehicles across its range, while Tesla only shifted 14,561 cars. In the current climate of animosity toward CEO Elon Musk due to his political antics on his social media platform X, is this the beginning of the end for Tesla?

Sign up to read this article
Read news from 100's of titles, curated specifically for you.
Already a member? Sign in here
Related Stories
Top stories on inkl right now
One subscription that gives you access to news from hundreds of sites
Already a member? Sign in here
Our Picks
Fourteen days free
Download the app
One app. One membership.
100+ trusted global sources.