Delta has been testing out a new AI revenue management system in select markets to develop a pricing model that creates real-time, "personalized" prices unique to each customer. Instead of a fixed price for each fare class, regardless of who's booking, Delta wants to use AI to find the price that you're willing to pay for that ticket. This comes after the airline debuted new fare changes that made booking flights and earning miles more complicated.
In a July 10 earnings call with investors, Delta President Glen William Hauenstein said the airline currently used its AI revenue management system on about 3% of domestic flights. But its goal is to increase that to 20% by the end of 2025.
