D&AD, the not-for-profit organisation that champions excellence in design and advertising, has just launched a new brand manifesto created by Uncommon. At its heart is a provocative question: is creativity dead or alive?
The campaign kicks off with a 90-second film that pulls no punches. "Creativity is dead," it declares. "It wasn't AI. It wasn't social media. It wasn't short-form. It was you." The film goes on to blame "every person who wrote thought pieces instead of thinking, who scrolled instead of doing" and "every critic, every passenger, every excuse." Then it launches a call to action, urging us to "make something more than noise" and revive creativity through doing rather than discussing.
