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Creative Bloq
Creative Bloq
Technology
Rosie Hilder

Is creativity dead or alive? D&AD invites you to answer

Creativity is dead poem.

Not-for-profit D&AD, which champions excellence in design and advertising, has launched a brand manifesto challenging the industry as to whether or not creativity is dead or alive. And it invites creatives to ponder this question.

The new manifesto is a provocation to an industry that D&AD says is at risk of overthinking itself. According to a bold new video, creativity isn't being stolen by AI, or camera phones, or social media, it's being left undone.

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