
Not-for-profit D&AD, which champions excellence in design and advertising, has launched a brand manifesto challenging the industry as to whether or not creativity is dead or alive. And it invites creatives to ponder this question.
The new manifesto is a provocation to an industry that D&AD says is at risk of overthinking itself. According to a bold new video, creativity isn't being stolen by AI, or camera phones, or social media, it's being left undone.