The idea of “chic” is a fashion-world cliche. At best it is a know-it-when-you-see-it vibe, at worst a lazy adjective chosen by a writer to describe something that reminds her of Jane Birkin. It feels inoffensive enough. But now, “chic” has become something of a lightning rod online – a shorthand for a type of conservative-coded aesthetic.
It began last month, when a creator named Tara Langdale posted a video to her TikTok following of just over 30,000 in which she sipped from a long-stemmed wine glass and read off a list of things she finds “incredibly UN-chic”. Wearing stacks of gold bracelets and a ballet-pink manicure, Langdale called out fashion choices like tattoos, Lululemon, visible panty lines, baggy denim and hunting camouflage as unchic, because, to her, these choices seemed “cheap”.
