Filling tee times in the middle of summer — especially as many spots in the South suffered through one of the most difficult hot-weather stretches in years — is an arduous task.
Paulie Dery, the chief marketing officer at Austin-based Yeti, and his team used the heat as a chance to get creative in expanding their reach into the golf space. The final product was a novel (and frankly, hilarious) golf tournament held at ShadowGlen Golf Club, just outside the state’s capital in the late August heat.
