Cruise demand shows a remarkable recovery, with the cruise industry's web traffic increasing more than 25% between July 2022 and July 2023. Cruise company Carnival Corporation & plc (CCL) reported that its second-quarter total bookings reached an all-time high for all future sailings.
However, the company has also increased its marketing spend, even in the face of elevated labor and fuel costs. Due to a slower fall in inflation, CCL has raised its full-year adjusted cruise costs excluding fuel per ALBD (in constant currency) outlook by one and a half points higher than its March guidance.
