
South Dakota politician Kristi Noem was reported to be 'devastated' on Tuesday 31 March after allegations emerged that her husband, Bryon Noem, has been leading a secret cross-dressing double life online, sending photos of himself in women's clothing and sexually explicit messages to fetish models. A representative for Noem confirmed her reaction in a statement to a US outlet after the allegations about Bryon, 56, were published.
The Daily Mail reported that it had obtained images and hundreds of online messages allegedly sent by the insurance agent while his wife served in a senior national security role. None of the material has been independently verified, and there is no indication of any criminal wrongdoing, but the story has spread rapidly through US right-wing circles, where Kristi has been portrayed as a staunchly conservative, family-values figure.