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TechRadar
Carrie Marshall

Is Apple TV still good value? Exec confirms it’ll remain ad-free (for now) but the price is creeping up

Rhea Seehorn in Pluribus.
  • Apple TV would rather charge subscriptions than display ads... for now
  • Exec says the streaming service will remain ad-free but not "forever"
  • Apple TV costs less than most rivals but has tripled in price since launch

Apple has no plans to bring advertising to its streaming service, according to Apple Services senior vice president Eddy Cue. That doesn't mean ads won't come eventually, because we know Apple has been exploring the possibility. But it's not on the horizon any time soon.

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