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The Cupertino-based tech giant Apple Inc. (AAPL) typically unveils its new flagship iPhone lineup every year in September, as part of a highly anticipated event that captivates millions of viewers worldwide. iPhone enthusiasts worldwide eagerly await each release, excited to see the latest advancements in Apple’s premium smartphones.
Since the original iPhone debuted in 2007, the iconic device has undergone 15 upgrades. However, faced with stiff competition, a lack of compelling new features, and regulatory hurdles in the world’s largest smartphone market, China, the company’s September 2023 iPhone 15 launch has struggled to live up to the high bar set by its predecessors.