Apple is cool. Cool logo. Cool products. Cool branding. It even has a cool font. What about that one exec who plays the guitar, he’s bloody cool too. And, if there’s one thing those who are “cool” are well known for, it’s showing up to a party fashionably late. However, in the case of showing up to the AI party, Apple may be arriving a little too late.
Eternal foe of the half-eaten fruit clan, Microsoft is already storming into the lead when it comes to its adoption of AI with services like Bing Chat and Copilot — having cleverly gotten into the chatbot arms race early by investing heavily to get its feet under the table at ChatGPT startup OpenAI.
