The best thing to happen to water since rain.”
This line is written in big, bold letters on a poster plastered across the London Underground wall. Even without any context, I find it vaguely irritating. There’s just something so… smug about it. The advert, I can only assume, is pushing yet another player in the ever-growing hydration market. The past few years have seen the quotidian act of drinking water given a trendy glow-up, complete with expensive accessories and sold under the guise of being a “lifestyle” choice rather than a base-level requirement for sustaining human life.
