Is AI better than Shakespeare? People resonate better with deepfake poems because they are "more beautiful" and easy to understand: "Because of the way deepfakes are created, you will literally not know what is real and what is fake"

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What you need to know

• A new study by the University of Pittsburgh reveals that users can't demystify AI-generated deepfakes from authentic work as AI models become advanced and more sophisticated.
• The study's findings revealed that five poems rated as authentic were AI-generated, and the four poems rated as AI-generated were authentic from seasoned poets like William Shakespeare and Emily Dickinson.
• Participants attributed their preference for AI-generated poems to the work being "more beautiful" and easy to understand.