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Evening Standard
Evening Standard
Josie Clarke

Irresponsible ads for Brazilian butt lifts remain widespread, watchdog warns

CAP
An advertisement from cosmetic provider Beautyjenics, for liquid Brazilian butt lifts (ASA) - (PA Media)

Irresponsible online adverts for Brazilian butt lifts (BBLs) remain widespread, the advertising watchdog has warned.

Just 11.5% of more than 900 ads for non-surgical liquid BBLs between April and December last year adhered to the rules, the Committee of Advertising Practice (CAP) said.

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