Now that we're all a little bit more grown up and honest about self-pleasure, we can openly buy the best sex toys in high-street pharmacies, supermarkets and online stores. Another positive change in the sexual wellness industry is that sex toys no longer have to look like exaggerated versions of genitalia. In fact, this sector is vibrating (pun intended) with exciting new tech and design.
Japanese brand Iroha has carved a niche for itself by creating adorable, aesthetically pleasing toys. Often designed to look like everyday objects, such as snowmen, petals and shells, Iroha toys are as non-intimidating as they are pleasing to the eye.
