Irn-Bru’s iconic Snowman character has returned to screens across the nation for the festive period, and the brand is now tasking Scots with hunting him down.
They’re challenging eagle-eyed Scots to spot the star of the advert, and snatch the can back off him using a series of cryptic clues. In the Irn-Bru campaign, voted the nation’s most memorable, the Snowman ruins Christmas for a wee lad by stealing his beloved can.
If you’re embarking on the hunt to get the can back, and find him before anyone else, you could be in for a flight on the famous seaplane which the young boy uses to snatch back his can in the advert. Tucked away in 30 locations from Glasgow to Inverness and everywhere in between, the 6 foot Snowman will appear on popular landmarks and buildings over the course of 10 days.
