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Daily Record
Daily Record
Entertainment
Siobhan Macdonald

Irn-Bru hijack Lewis Capaldi's half-naked billboard photoshoot with cheeky ad campaign

Lewis Capaldi Liz Truss IrnBru Twitter Inc.

Irn-Bru have hijacked Lewis Capaldi's naked billboard and turned it into their own cheeky ad campaign.

The 25-year-old singer unveiled his brand new billboard to promote his upcoming single Forget Me, which is set to be released on Friday, September 9. The Someone You Loved singer stripped off everything but his boxers and sunglasses to celebrate his return to music.

The West Lothian star announced the news of his highly anticipated new music during a TikTok live last week as he performed at the O2 arena in London. However, now Irn Bru have revealed a revamped version of Capaldi's bold advertisement.

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