
Jimmy "MrBeast" Donaldson is a face we're all going to be seeing for the rest of our lives. The world's most popular YouTuber is extending the tendrils of the MrBeast empire far beyond simple merch, and his biggest current project is being bankrolled by Amazon. Beast Games is inspired by both Netflix's Squid Game and the most popular video on his channel, "$456,000 Squid Game in Real Life!", and will see 1,000 contestants competing for a share of a $5 million prize.
Squid Game is one of Netflix's breakout hits, with the second series due at the end of this year, a fluorescent and creepy tale of what desperate people will do for money, and the people who exploit them and watch. The show's twist, which is a minor spoiler though it becomes clear early in the series, is that these childrens' games are deadly, and the losers do not walk away. One of the threads in the series is how different contestants deal with this realisation, and each other, while coping with the degrading and unsafe conditions they're kept in en masse between events.