Irish Times apologises for hoax AI article about women’s use of fake tan

The article ran under the headline: Irish women’s obsession with fake tan is problematic. Photograph: Image Source/Getty Images

The Irish Times has apologised for running an article about Irish women’s use of fake tan that was submitted by a hoaxer who used artificial intelligence.

The editor, Ruadhán Mac Cormaic, said on Sunday that it had fallen victim to “a deliberate and coordinated deception” that showed a need for stronger controls.