Four of Ireland’s major supermarket chains have all dropped the price of their own-brand milk by 10 cents.
On Saturday, Aldi confirmed that it would be slashing the price of its own brand milk by around 10 cents. Lidl announced a similar price cut on Friday with both Tesco and Supervalu making price cuts also.
The latest drops in price are the most recent by supermarket chains operating in Ireland, who have all slashed prices on household staples such as milk, bread, and butter throughout recent months.
READ MORE: Lidl announces another price drop on milk at Irish supermarkets
Group Managing Director of Aldi Ireland, Niall O’Connor, said: "At Aldi, our commitment to our customers is that we will never be beaten on price.
"This announcement on milk prices, our second in recent weeks, is yet another illustration of that commitment. We review the market on a daily basis to ensure we remain the best value retailer. Our real-time focus means we can respond quickly.
“The economic environment remains challenging and we will continue with our multi-dimensional response, which involves shielding customers from inflation as much as possible, working with suppliers, ensuring we always have a discount versus the more expensive supermarkets, and monitoring the market in real-time."
Chief Executive Officer of Lidl Ireland and Northern Ireland JP Scally said: "We have dropped the prices of hundreds of household staple items in recent weeks, and we will continue to drop prices on the items that matter most to our customers."
Alongside Aldi’s price drop, supermarket chains Lidl and Tesco have also followed suit, dropping the prices of their milk.
Starting from today, Lidl's two-litre carton of own-brand milk will be reduced from €2.19 to €2.09 with Tesco's own-brand milk dropping to €2.09 from Monday, July 3.
Supervalu also reportedly dropped the price of its two-litre own brand of fresh and low-fat milk by 10 cents from €2.19 starting from Monday, according to PA.
