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Irish Mirror
Irish Mirror
National
Sarah Barrett

Irish social media influencers failing to label ads as watchdog calls for crackdown

The Competition and Consumer Protection Commission (CCPC) has today published its social media influencers report, which found that failure to label ads is widespread throughout the industry.

In October 2021, the CCPC commenced a research project on online consumer behaviour and influencer marketing.

The aim of the project was to examine consumer engagement with social media platforms and influencers.

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