Irish shoppers account for 60 per cent of the global fake tan sales made by retail giant Penneys, which has more than 370 stores worldwide, a new household cost-of-living analysis has revealed.
The findings were published in Penneys' first-ever 'Pulse of the Nation' index, a report produced from a survey of 1,200 adults examining some of the latest shopping trends found within the budget clothes retailer.
It outlines how the cost-of-living crisis is putting pressure on Irish households and shoppers; with women, renters and families found to be the worst affected.
